EA Hopes to Use Generative AI to Drive Monetization and Make Development 30% More Efficient
techraptor.net
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.

goddamn, did chatgpt create his answers

  • webghost0101@sopuli.xyzEnglish
    20·
    10 months ago

    “It use to take 6 months, now it takes 6 weeks.”

    Amazing, i bet the devs and artists working on it really enjoyed that 4 month vacation they got now /s

  • self@awful.systemsEnglish
    17·
    10 months ago

    According to Wilson, every time a game is made bigger, deeper, or more immersive, it attracts more people and they’re more engaged. He also argued that it’s possible to use personalization, culturalization, and deeper, more immersive experiences to draw 50% more people and to make them spend 10 to 20% more on the games thanks to generative AI.

    you’re right, I can’t decide if this oblivious fuck of a CEO wrote this trash or if his lazy ass just got gpt to do it. I don’t personally know anyone who still buys EA games, and I don’t think making even bigger budget games with even more scope and even less depth (thanks to generative AI making everything look like trash when you look too close and LLMs turning the story into a nonsensical pile of cliches (though EA does specialize in that last part already)) and the same godawful gameplay as every other EA game will lure any of us away from the low-budget indie games we buy for $10-$20 and play for the next 8-10 years

  • froztbyte@awful.systemsEnglish
    14·
    10 months ago

    I wonder if that 30% is an accurate assessment of the time saved when they stop taking the llmcode inputs seriously in review

  • thesmokingman@programming.devEnglish
    10·
    10 months ago

    Developer productivity can definitely increase with codegen tools. The example of a stadium (or player animations) is also feasible assuming they move from developing a stadium rig + code to building something that builds a stadium rig + code. Most of this shit is gluing boilerplate together with minimal thought until you need to do things like optimize, solve new problems, or refactor the codegen spaghetti a few levels deep.

    The more you rely on codegen, the more talented your engineers have to be because the easy shit goes away. That means it’s not necessarily cheaper because you shift your problem domain. You can definitely get a boost. 30% seems way too fucking high without serious in-house tool development, which doesn’t sound like their plan. Tabnine trained on EA’s shit code isn’t going to make them that much more efficient.

    Also 50% more gamers? Yeah, bullshit. Sports games are going the way of streaming services. Everyone wants to do their own thing. Your audience there can’t go up much unless you improve access to consoles for your games or increase fans that like games of the sport they’re a fan of. We’re 30+ years into that; not really sure there’s much of a market with current tech. On the other end, shooters like CoD are also probably saturated. I just don’t see how the next Star Wars or Sim City flop could bring in 300mil net new users much less, say, a new Fortnite. I find it very hard to believe there are that many more users in the total addressable market that don’t touch EA games that would touch a new one.

  • Amoeba_Girl@awful.systemsEnglish
    10·
    10 months ago

    wow, taking 6 months to build a static model! adding a thousand variations of a running animation! it’s good to know they’re so commited to making games fun!

  • Soyweiser@awful.systemsEnglish
    10·
    10 months ago

    A long time ago amateur/indie game devs looked to procedural generated content as a sort of holy grail to generate games with more interesting content quicker. (it was esp common in the roguelike spaces). Didn’t work out that way, stuff wasn’t that easy to setup, and often was pretty shallow, buggy, and bland. But sure, this time it will work. (PGC still has its uses btw it just isn’t a holy grail).

    • thesmokingman@programming.devEnglish
      7·
      10 months ago

      I didn’t read that as procgen so much as codegen. With the right team, it’s pretty easy to set up. Tarn Adams has been doing it solo for almost two decades. However, you are very right about how shallow and bland it can be at scale. TES II Daggerfall is one of the best examples of vast reach with procgen that gets real stale after the 100th dungeon that looks damn near the same.

    • V0ldek@awful.systemsEnglish
      61·
      10 months ago

      Well, all of the most successful roguelikes of the past decade use procgen. Slay the spire procgens the map and encounters. Darkest Dungeon was all procgen and it had sooo much replayability. The Binding of Isaac is all procgen.

      • Soyweiser@awful.systemsEnglish
        7·
        10 months ago

        Those are Roguelites [Angry man vs cloud noises], yes people use them, but in limited matters and it isn’t some magical fixing thing that can do grand things. The bosses, events etc etc are all still setpieces. There was this time where people expected it to be able to do more, a magical time of hope and wonder, before Radiant Quests. (Several games actually did this btw, warning forever, all the games from Sodak Entertainment. It just has a small lacking thing, even if the games are cool, and anybody interested in this should have played WF and some of the Sodak games), or look at Crawl Stone Soup, how they use random dungeon generation combined with ‘vaults’ setpieces of terrain which can have special (and even unique, careful around those statues of Hellephants) effects added to them.

        But there was a certain type of hype around the method. So much that it even had a wiki created specially for the method. Basically im more talking about the hype around it before people had figured out the limitations and effort involved. A bit like XML, the hype around that was also quite something. Obv XML has its uses, it just wasn’t the magical thing people said it would be.

  • V0ldek@awful.systemsEnglish
    9·
    10 months ago

    Hardly a surprise that Android Wilson, himself animated by a host of simulated intelligence procedures and a cluster of servomotors, would try to remove humanity from any and all processes

      • thesmokingman@programming.devEnglish
        6·
        10 months ago

        Based on my experience, this is the correct interpretation. Also prior to the required use of Frostbite (fuck that’s almost a decade ago now) you had some complexity trying to get everything working across all your shit and contractors and platforms. After required use of Frostbite everyone had to relearn shit. EA is probably hitting its stride across acquisitions now with that (if not the last several years) so, assuming delays aren’t due them RIFing their talented knowledge holders, some of the efficiency gains are actually from engine familiarity and not codegen.