OpenAI collapses media reality with Sora AI video generator | If trusting video from anonymous sources on social media was a bad idea before, it’s an even worse idea now::Hello, cultural singularity—soon, every video you see online could be completely fake.

  • OpenHammer6677@lemmy.world
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    8 months ago

    Genuine question: why do we need this type of thing?

    Especially in view of the harm it can cause, what’s the point of creating this aside from generating shareholder value?

    Sure, creating a video out of text quickly is cool, but is there an actual need for this?

    • YungOnions@sh.itjust.works
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      8 months ago

      I mean, the ability to generate whatever video you want without having to pay the costs normally associated with filming, location, actors etc is going to be very appealing to people like advertisers. This way you can have a few seconds of a beach for your travel company advert, for example, without having to pay for the stock footage or film it yourself. In fact I can see this transforming stock footage in general. Why bother to pay someone to make a generic video of ‘people having a meeting’ when an AI can do it for free in half the time. Doesn’t even need to be that good if you’re only using it briefly in a presentation. Not saying any of this is a good thing, but here we are…

        • YungOnions@sh.itjust.works
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          8 months ago

          I mean, yes in so far that it opens those options up to people who may not have been able to afford it before. Whether that’s a ‘need’ or not depends on your opinion of the company I guess.

          Also there are other applications beyond this, of course. Easily made videos could help reduce the costs associated with treating some mental health issues for example.

          • OpenHammer6677@lemmy.world
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            8 months ago

            Which then just feeds to the system. But as this is a globally impactful thing, is there any real world need that outweighs the harm?

            • abhibeckert@lemmy.world
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              8 months ago

              OpenAI’s take is someone will create this technology - it might as well be them since their motivation is relatively pure. OpenAI is a non profit and they do work hard to minimise the damage their tech can cause. Which is why this video generation feature has not been launched yet.

              • 31337@sh.itjust.works
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                8 months ago

                OpenAI is no longer “pure.” They are not open. They do not publish the details of any of the discoveries they’ve made (which used to be standard practice, even in the private sector). Their leadership is now in the “effective accelerationism” camp that worships capitalism, and sees developing AGI as their moral obligation, regardless of what harm it may cause to society. (They are also delusional, because it’s very unlikely AGI will be developed anytime soon).

      • CosmoNova@lemmy.world
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        8 months ago

        This way you can have a few seconds of a beach for your travel company advert, for example, without having to pay for the stock footage or film it yourself.

        Advertising holidays at places that do not exist! Exactly what we needed!