Netflix was always a physical household concept business model. They started by mailing DVDs to a physical address. I think the challenge has been around the technology to enforce that on the digital end where the devices allow portability of service via digital distribution and resolution of IP or other identifiers to household is not always deterministic. Netflix does get to define what household means in their terms of service for their business agreement with the customer.
No, it wasn’t. They were VERY glad to suggest that password sharing was a feature, not a bug, while they were trying to drive cable TV out of business and establish a leadership position against other streaming services. They also allow you to watch on multiple screens, download files to watch offline on the go and, crucially, actively provide discounted accounts to watch on multiple locations even after reneging on the promises they made during the user acquisition stage. Nothing they do is consistent with the service being tied to households instead of accounts except trying to charge you extra for it. Hey, I know that tech start ups will eventually try to pee on me, but don’t come here to tell me it’s raining.
So I say again, Netflix doesn’t get to arbitrarily limit tech and back out of features just because they engaged in a suicidal business model in the pursuit of endless growth, and they don’t get to redefine my social relationships for me. I am the client here, and I get to say when their offer has enshittified enough that I no longer want it.
For now, I don’t want their overpriced premium tier anymore. It’s back to UHD BR for me if I want something to look shiny. And the moment they try to enforce their dumb password sharing rule I’m out entirely. I feel zero remorse or sense that I’m taking advantage of them for this. If anything, they are the ones “breaking things”, so they have the responsibility to fix them.
Netflix was always a physical household concept business model. They started by mailing DVDs to a physical address. I think the challenge has been around the technology to enforce that on the digital end where the devices allow portability of service via digital distribution and resolution of IP or other identifiers to household is not always deterministic. Netflix does get to define what household means in their terms of service for their business agreement with the customer.
No, it wasn’t. They were VERY glad to suggest that password sharing was a feature, not a bug, while they were trying to drive cable TV out of business and establish a leadership position against other streaming services. They also allow you to watch on multiple screens, download files to watch offline on the go and, crucially, actively provide discounted accounts to watch on multiple locations even after reneging on the promises they made during the user acquisition stage. Nothing they do is consistent with the service being tied to households instead of accounts except trying to charge you extra for it. Hey, I know that tech start ups will eventually try to pee on me, but don’t come here to tell me it’s raining.
So I say again, Netflix doesn’t get to arbitrarily limit tech and back out of features just because they engaged in a suicidal business model in the pursuit of endless growth, and they don’t get to redefine my social relationships for me. I am the client here, and I get to say when their offer has enshittified enough that I no longer want it.
For now, I don’t want their overpriced premium tier anymore. It’s back to UHD BR for me if I want something to look shiny. And the moment they try to enforce their dumb password sharing rule I’m out entirely. I feel zero remorse or sense that I’m taking advantage of them for this. If anything, they are the ones “breaking things”, so they have the responsibility to fix them.