Under pressure from overseas markets, big customers and banks to improve sustainability, Fonterra is turning its focus to farmers who supply its milk.

For those who have been following the “Dairy/Emissions/Climate Change” saga the last few days, this story highlights the role that Fronterra will/must play in turning the industry around to be accepted on the World stage. This includes at least some move to plant based production. Fronterra can dictate to farmers what practices are acceptable, or it won’t collect the milk, this has been done before, so Fronterra has the power to force the change.

As one of the early commenters below the story highlights, this does nothing for the pollution of NZ Rivers that continues, though. It IS time for the Farmers to pay, and I suspect many are going to pay dearly.