I don’t blame Mozilla for not single-handedly ending advertising online. That’s too much to expect from anyone. But they could at least avoid active collaboration with the enterprise. And if they’re going to engage in it, they should at the very least warn their users.
I’d like people to STOP PRETENDING that the only plausible reason why someone doesn’t agree with this is that we don’t understand it. Yes, I understand what this does. The browser tracks which advertisements have been visited, the advertiser indicates to the browser when a conversion action happens, and the browser sends this information to a third-party aggregator which uses differential techniques to make it infeasible to deanonymise specific users. Do I get a pass?
Yes, this is actively collaborating with advertising. It is, in the words of Mozilla, useful to advertisers. It involves going down a level from being tracked by remote sites to being tracked by my own browser, running on my own machine. Setting aside the issues of institutional design and the possibility for data leaks, it’s still helping people whose business is to convince me to do things against my interest, to do so more effectively.