Advertisers care mainly about 18-35 year olds, and now that streaming has ads that key demographic is important for the survival of the franchise.
Besides if the franchise hadn’t expanded its fanbase in the 90s it wouldn’t be viable now. And let’s face it, it’s not that significant outside North America. Gone are the days when US audiences were adequate for survival.
It took a lot of my time and that of others to get the combadge, NCC-1701, Klingon symbol and IDIC badge up last year. And to defend them.
I wasn’t in a position to contribute much this year, so I am really glad the combadge was successfully reprised.