I have a friend who started selling candles locally and is making an absolute killing, I don’t even understand how other than the markup people will pay for “handmade” candles is insane. In their case they had a booth at a local flea market and then started asking business around town if they would stock some of their candles and keep a portion of the sales. Now they have a small full-time store they share with another local business and they may quit their day job because they have trouble keeping up with demand. They also sell on Etsy, but I think it is a fairly small portion of their sales compared to local