I’ll have to see if I can find the video again, but I saw someone do a really interesting analysis on why this happens. The central idea was that it’s due to a whole ideology based on conformity. Everyone converges on the same “look” not necessarily because they even like it (though many of the choices do clearly represent a white cishet ideal) but because they hate the “alternatives”. For example, “creative” hair colors and makeup are things people do to try to be more individual, which is why these women paint those choices as “tacky” or marks of being an “evil lib” etc. Their fashion choices are self-limiting by design.
I actually just finished reading this last night. Very captivating read, you do really get a feel for the sheer entitlement to wealth and power some of these assholes have. Not surprised they tried to stop her from publishing this, it’s pretty damning to Facebooks PR lines over the years and pretty much confirms what (most folks I know) all thought - that they lied, on purpose, quite often, including to congress, about what they were doing. Not to mention the utterly horrendous personal behavior, including sexual harassment allegations (again, sadly not that shocking to me, but shudder inducing to read about nonetheless).
That said, I highly doubt anyone will see consequences from this.