Former Square Enix executive Jacob Navok has shared his thoughts on less-than-expected sales of the latest Final Fantasy games. He also tried to explain why people mistakenly think that the Japanese publisher is simply setting unrealistic goals for its products.
We clearly run in different circles. To me, the drip-feed marketing for FF16 felt constant for the months running up to the game. Meanwhile, the very first time I heard of Animal Well was when the reviews started getting posted (and even then I only took notice because they were above average).
We clearly run in different circles. To me, the drip-feed marketing for FF16 felt constant for the months running up to the game. Meanwhile, the very first time I heard of Animal Well was when the reviews started getting posted (and even then I only took notice because they were above average).