It’s probably not a bluff. They’ve pretty much saturated the U.S. market; there’s not much room left to grow here. It would make more sense to focus their efforts on growing in other regions where they have plenty of headroom to increase their userbase and monetization. Depending on how things play out, they could match their current revenue in a matter of years and still have room left to grow. There’s also the potential to re-enter the U.S. market down the line. Why would they throw that all away and essentially create their own competitor by selling their core technology and diluting/confusing their brand with whatever U.S. company they sell to?
I’d think the fact they’ve saturated the US market is exactly why it’d be too valuable to give up. They’d lose a ton of revenue, tanking their valuation. They may be better off selling. From there they could prob just clone it and promote a competing service in those unclaimed markets using a portion of the extra sale price they get for maintaining (and selling a product with) US market dominance
It’s probably not a bluff. They’ve pretty much saturated the U.S. market; there’s not much room left to grow here. It would make more sense to focus their efforts on growing in other regions where they have plenty of headroom to increase their userbase and monetization. Depending on how things play out, they could match their current revenue in a matter of years and still have room left to grow. There’s also the potential to re-enter the U.S. market down the line. Why would they throw that all away and essentially create their own competitor by selling their core technology and diluting/confusing their brand with whatever U.S. company they sell to?
I’d think the fact they’ve saturated the US market is exactly why it’d be too valuable to give up. They’d lose a ton of revenue, tanking their valuation. They may be better off selling. From there they could prob just clone it and promote a competing service in those unclaimed markets using a portion of the extra sale price they get for maintaining (and selling a product with) US market dominance