This is quite exciting in that it removes plastic waste. I see no reason why different companies can’t make different shape ones to maintain their lock-in. I expect a knock-off market to pop-up, but that exists with plastic pods too. It’s a step in the right direction at least.
Coffee will never be sustainable. We will all keep drinking it but this is just a feel good movement of making something slightly less bad than it used to be.
Coffee is slavery (true)
You can have coffee without slavery, but you can’t have slavery without coffee.
🇺🇸🏃DD