I hate the word ‘Consumer’ or I mockingly call it ‘CONSOOMER’. Because that’s to imply everyone in the world is just cattle, but with wallets. We’re no longer customers. We’re consumers now. And a consumer’s purpose is to consume shit, whatever is put out there. Got money? Shut up and consume, it’s what corporate interests and capitalism itself thrive on. Consume and consume.
If there is an artistic part to the content the sure. If someone is reporting news I’d say it’s more akin to a journalist for example. Or a comedy show I might call a performer or comedian. But sure I know content creators who make set as well. Good point.