I think you misunderstood spez. He wanted no 3rd party app at all. RIF was paying Reddit for using their brand name and spez terminated the contract. It’s all about control.
It would be much easier to just inject ads into data returned by the API. Apps will automatically display these ads and developers will understand that if they filter these ads, their access to Reddit will be either limited or completely cut out.
Shu also tells me that RIF was paying a “sizable revenue share” to Reddit beginning in 2012, which was during Yishan Wong’s tenure as CEO. Shu says he says initiated the talks with Reddit to create the agreement, which allowed for the licensed use of Reddit’s trademarks. (At the time, the app was called “reddit is fun.”) Shu says Reddit terminated the agreement in 2016 — which was the year after Huffman took over as CEO.
I think you misunderstood
spez. He wanted no 3rd party app at all. RIF was paying Reddit for using their brand name andspezterminated the contract. It’s all about control.It would be much easier to just inject ads into data returned by the API. Apps will automatically display these ads and developers will understand that if they filter these ads, their access to Reddit will be either limited or completely cut out.
Wait really? Source? I always thought it was unauthorised name use that went quietly unacknowledged for a long time, until they decided otherwise.
https://www.theverge.com/2023/6/16/23763661/reddit-rif-is-fun-developer-ceo-steve-huffman