• jarfil@beehaw.org
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    7 months ago

    If too many people were blocking the ad servers, apps could tunnel the ads through a single connection to the app… but that would only work for ads served by the same platform as the app (like Meta ads in Meta apps, Google ads in Google apps, etc.), with 3rd party ad networks not trusting random app developers’ tracking and engagement data to send them a payout… so blocking the ad servers is likely to keep working for those, and for the larger platforms as long as they don’t see much value in spending resources to counter it.

    • CanadaPlus@lemmy.sdf.org
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      7 months ago

      with 3rd party ad networks not trusting random app developers’ tracking and engagement data to send them a payout

      Ah, that’s a good point! I hadn’t thought of that.

      There’s some approaches you could try there, but at some point I could actually be helping somebody, so I’ll shut up.