You mean like… oh purpose!?

There was a time long ago I did that to help them with their business. I’ve learned a lot since then and now I don’t do that anymore.

On the rare occasion, I find myself on a mobile website or an app, and I know what I want to tap, what I need to tap, so I move to tap it, and the damn ad loads slower (I swear as intended) which shifts everything on my screen causing me to inadvertently tap it.

When I try to click the microscopic X to close and it flings me to the app store.

I have a slight amount of knowledge about it, having been heavily involved in watching ad campaigns’ performance from the advertiser’s side from time to time.

Personally I believe that there’s a ton of internet advertising that does effectively nothing except take money from companies with too much of it, and subsidize internet services so they can keep providing things to users for free (which, honestly, isn’t the worst thing in the world.)

My specific observations which came with a decent amount of data behind them, are:

• Google search ads, and similar ads that are being shown to people right at the instant they are looking for the thing the ad is for, people click on and sometimes buy the thing.
• Ads that are randomly shown to people, even tracking-pixel ads for people who have already visited your web site or whatever, do basically nothing in terms of directly driving conversions. They may have some positive impact on brand recognition and building legitimacy of the brand, but personally I’m a little skeptical that it’s worth it.
• Pretty much the only clicks you get from randomly-displayed ads – especially from dopamine-machine networks like Facebook – are people accidentally clicking on them who immediately navigate back away. Like, 99% for random web site ads, and 99.9% for dopamine-machine ads.
• Genuine social media presence is free and is effective.

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I was there in the late 90s, when hitting the wrong website (or a good one on a bad day) would spawn oodles of pop-ups and pop-unders. And any attempt to close even one of these windows would spawn 10 more. Rinse and repeat until these ads brought not only your browser to a grinding halt, but also your entire operating system, forcing a hard restart of your entire computer.

The moment an adblocking add-in was made for Phoenix (later Firefox), I installed it and never looked back.

I feel for those websites who rely on ad revenue to exist, but that well was thoroughly poisoned for me long before you (likely) ever existed. I will never permit a browser to exist on any of my systems without an ad-blocker of some kind, and I will configure all of my clients to have the same protections in place.

Does accidentally clicking a mobile ad because the x was too small count?