Boys and men from generation Z are more likely than older baby boomers to believe that feminism has done more harm than good, according to research that shows a “real risk of fractious division among this coming generation”.
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On feminism, 16% of gen Z males felt it had done more harm than good. Among over-60s the figure was 13%.
The figures emerged from Ipsos polling for King’s College London’s Policy Institute and the Global Institute for Women’s Leadership. The research also found that 37% of men aged 16 to 29 consider “toxic masculinity” an unhelpful phrase, roughly double the number of young women who don’t like it.
“This is a new and unusual generational pattern,” said Prof Bobby Duffy, director of the Policy Institute. “Normally, it tends to be the case that younger generations are consistently more comfortable with emerging social norms, as they grew up with these as a natural part of their lives.”
Link to study: https://www.kcl.ac.uk/news/masculinity-and-womens-equality-study-finds-emerging-gender-divide-in-young-peoples-attitudes
Problem is that the branding issue is a problem for women too. The vast majority of feminists are great folks who want equality. But it also attracts the self important types that want to use victim status to get ahead or just generally put the other side down. And they’re usually the loudest “feminists”. That perpetuates the branding problem.