What troubles me is not the fact more and more people are requiring medication to sleep is the normalization of advertising sleep medication/supplements.

It’s a serious disorder. Taken to extremes, it can kill. It’s not something to be trivially dealt with.

I’m in Europe and I see melatonin gummy bears being advertised on cartoon channels. Straight to kids. Where are the toys commercials? Need to start hooking children to medication as early as possible?