It didn’t give the vibe of a scare campaign as she and others (in the comments) were warning dog owners to look at getting Snake Avoidance training and to keep their dogs on leads etc and to just be vigilant and aware when out with their dogs she was just warning that there are more around then usual for this time of year because of the heat. As for the red bellied black snake thing, that was clearly a bit of misinformation and I’ll edit it out.