Unity executives sold thousands of shares in the weeks leading up to last night’s hugely controversial announcement it will soon charge developers when one of their games is downloaded.
The company has subsequently softened its stance slightly on a couple of aspects - but fury across the industry remains.
Behind the scenes, CEO John Riccitiello shifted 2000 shares last week on 6th September, as noted by Yahoo Finance, which noted this move was part of a trend over the past year where the exec has sold more than 50,000 shares in total and bought none.
They keep doing it because they know they’ll probably get away with it, and if they get caught they’ll get a slap on the wrist. Martha Stewart went to jail for perjury, not insider trading. If she hadn’t lied she probably would have just paid a fine instead of going to jail.