Sweet Smell of Success: Simple Fragrance Method Produces Major Memory Boost When a fragrance wafted through the bedrooms of older adults for two hours every night for six months, memories skyrocketed. In fact, participants in this study by neuroscientists from the University of California, Irvine (
Yeah. Honestly I was more interested on whether it could actually work, rather than whether I could sell it. It’d be easier to sell than to actually evaluate :P