• The Dark Lord ☑️@lemmy.ca
    link
    fedilink
    English
    arrow-up
    2
    ·
    1 year ago

    By driving out third party apps, it forces users onto their own, which forces users to view ads.

    A year ago, Twitter was bought for $44b. That should have increased Reddit’s valuation, but it didn’t. User growth has also been growing for them. The only reason I can think of for the drop in value is if they had a drop in ad spending. Driving users onto their app where they force them to view ads is one way of driving that ad spending back up.