The business folks are projecting on the customers. If the customers have a product that lasts them forever, then this is a success.
Edit: it doesn’t matter what happens to the company. The only thing that matters is if the customers were happy. If you focus on the things that matter, this was a triumph. A huge success.
In your opinion, how does the concept of projecting fit here? Just that one word could be re-applied reciprocally in a completely different context?
The business folks are projecting on the customers. If the customers have a product that lasts them forever, then this is a success.
Edit: it doesn’t matter what happens to the company. The only thing that matters is if the customers were happy. If you focus on the things that matter, this was a triumph. A huge success.