It used to be that you would do a search on a relevant subject and get blog posts, forums posts, and maybe a couple of relevant companies offering the product or service. (And if you wanted more information on said company you could give them a call and actually talk to a real person about said service) You could even trust amazon and yelp reviews. Now searches have been completely taken over by Forbes top 10 lists, random affiliate link click through aggregators that copy and paste each others work, review factories that will kill your competitors and boost your product stars, ect… It seems like the internet has gotten soooo much harder to use, just because you have to wade through all the bullshit. It’s no wonder people switch to reddit and lemmy style sites, in a way it mirrors a little what kind of information you used to be able to garner from the internet in it’s early days. What do people do these days to find genuine information about products or services?
You’re not wrong, but if searches quit being useful, people will quit using them.
That’s accurate and doesn’t contradict the person you replied to. What they are saying is that SEO was never about fixing a search engine user’s problem; it exists to solve web host’s problem of “we aren’t getting enough ad revenue.”
The same is going to happen with these LLMs once they rely more and more on searching the web: folks are going to find out how to poison the results in a way that pushes users toward their products/services/ads.
SEO should always have been called index poisoning, because that’s exactly what it is.
You’re right. I was thinking SEO was action taking by the search engines, not actions a web site is taking to move up in the search results.