It has been reported that Hugo Boss will be taking over the title sponsorship rights of the AlphaTauri team.

  • IAmTano@lemmy.world
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    1 year ago

    I wonder what the long term future of the team looks like. Will Red Bull sell in the years to come? This will be interesting to watch.

    • cjsolx@lemmy.world
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      1 year ago

      Being able to control 4 seats is so valuable to RBR that I can’t imagine anyone offering an amount that RB finds suitable. I think the sister team is here for the long haul.

      • krische@lemmy.world
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        1 year ago

        I’d imagine if you’re a young driver, you want to choose Red Bull’s academy because it gives you a much higher chance of actually getting an F1 seat compared to Ferrari, Mercedes, etc. This means Red Bull basically gets first pick on every up and coming driver.

        • BURN@lemmy.world
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          1 year ago

          And it shows too. Nearly half the grid has come out of the RBYDA. There’s just such a higher chance of getting into F1 that it’s hard to pass up, even if they only get short stints to prove themselves.

    • Venicon@sopuli.xyz
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      1 year ago

      I read today that they are actually going to partner with Haas, at least for engine naming rights. So think it will be Haas Moneygram Alfa Romeo

  • o_oli@lemmy.world
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    1 year ago

    Doesn’t really surprise me. I just can’t see AlphaTauri as a clothing brand get any real value from F1. I think you probably need to be an already established brand with recognition before you can dive in as a title sponsor? Like really most people when they hear AlphaTauri they think…F1 team, not clothes brand. That really lowers its value/mileage as a sponsor I would imagine.

    I guess RB didn’t want that advert spot for itself again though with return to Toro Rosso, so yeah sell to the highest bidder I suppose?

      • o_oli@lemmy.world
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        1 year ago

        I mean, does it have to be? If they take over the sponsorship then it’s not like it’s co-branded. There would just be the Hugo Boss F1 team. Casual viewers wouldn’t even know the connection to RB.