They have literally no competition so that doesn’t really work when no one has an alternative.

I mean do we really think YouTube is worried about Vimeo or Peertube? I bet they don’t receive even .01% of the traffic and there is no way as much money is exchanging hands for creators/advertisers/etc. YT is basically its own self contained industry at this point only competing with twitch and video games writ large for eyeballs.