Article by Ars Technical reporting on the recent trend of AI generated doppelgangers of celebrities being used for advertisements

  • Pistcow@lemm.ee
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    1 year ago

    Maybe we should make it a felony or void business licenses for unauthorized AI usage?

    • antlion@lemmy.dbzer0.com
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      1 year ago

      Seems it would fit under the current definition of libel. But I agree that AI impersonation is another level of fraud, going beyond reputation harming statements. Maybe charge them with both libel and felony identity fraud.

    • Fullest@sh.itjust.works
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      1 year ago

      At a minimum, but I don’t think that will actually stop this from happening. It also will need to be nuanced - too overbearing and you’ll invent a new type of deepfake troll.

  • FMT99@lemmy.world
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    1 year ago

    Look on the bright side, what if this ends up teaching people all ads are to be inherently mistrusted and ignored?

  • BetaDoggo_@lemmy.world
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    1 year ago

    They’ve been doing this with musk for quite a while. I thought by now most people were smart enough to ignore celebrity endorsements, real or not.