Investing in what makes Reddit unique: Introducing Contextual Keyword Targeting and Product Ads - Upvoted
www.redditinc.com

“We’ve known for over a decade that people come to Reddit to talk about the products they love – take r/BuyItForLife for example, a community of over 1.5 million redditors who have been sharing recommendations and advice about their lifelong, must-have purchases since 2011. These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation”

  • Andreas@feddit.dk
    1·
    1 year ago

    This made me realize that I relied on Reddit a lot to decide on making tech-related purchases. I assumed that the contributors to Reddit’s tech subs are enthusiasts who genuinely want to help others improve their systems and avoid scams. Thank you Reddit for being so open about sneaking sponsored content into discussions so that I can stop trusting your site!

    • socsa@lemmy.ml
      0·
      1 year ago

      For a long time it was trivially easy to spot the ads and shills, especially on reddit. It’s definitely getting harder and LLMs are going to make it even worse.

      But this is kind of why I don’t understand the butthurt reddit is having over third party apps. They are clearly pushing for a much more guerilla model for marketing which doesn’t rely on traditional ads. If they can actually make that work, the ability to push impressions through the API would make them very rich.

        • planish@sh.itjust.works
          1·
          1 year ago

          As a large language model, I think it is important to allow consumers to decide whether or not they personally appreciate being surprised and delighted by interactions with their favorite brands wherever they go online. vInfluencers such as myself are driving millions of consumer × brand collaborations every day across all platforms and channels, by delivering aspirational role model stories optimized to drive action.

  • Crackhappy@lemmy.world
    1·
    1 year ago

    Well now I’m glad I deleted my entire history as well as my account. FUCK THAT. I haven’t been on FB, Twitter or any of that other data grubbing bullshit in years.

        • azimir@lemmy.ml
          1·
          1 year ago

          Based on how Reddit keeps data, that’ll either make a massive legal overhead while they try to sort out the legal basis for keeping the data, then again for using it with 3rd party advertisers, then again when they’re told to delete it after a limited lifespan.

          Or, Reddit goes 100% dark in the EU.

          • Taubin@lemmy.ml
            1·
            1 year ago

            Or they completely ignore and it and nothing happens until someone actually sues them and it goes through the courts, which could take years.

            • Klame@lemmy.ml
              2·
              1 year ago

              I don’t have to sue them, in France if someone fucks with my data I can create a case on the CNIL website (the National Comission of IT and freedom) and tell on the idiots.

              Then the CNIL takes them on, and brings out the hammer of the law if needed.

  • briongloid@lemmy.ml
    1·
    1 year ago

    So paid manipulation of the sub that was designed to inform users of genuinely good quality products, this probably will be the case for every major subreddit about any consumer product.

    Reddit is about to go significantly downhill.

  • Zamboniman@lemmy.ca
    1·
    1 year ago

    by tapping into our differentiated value as a hub for actionable conversation

    Ugh… That marketing language makes me cringe hard.

  • maynarkh@lemmy.ml
    0·
    1 year ago

    uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation

    This is peak corporate-speak. Is this real or satire?

    • PossiblyCapable23@lemmy.ml
      1·
      1 year ago

      I see someone isn’t thinking outside the box for scalable solutions incorporating our corporate values - given all the moving parts, we need to leverage best practices in order to get buy in from all parties.

  • loathsome dongeater@lemmygrad.ml
    01·
    1 year ago

    These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation

    I am a bit slow but what does this even mean? Looks like corporate speak cranked up to 11.